# Targeted Ads

**Advertising – Intelligent, Non-Intrusive, and Targeted**

We understand that crypto projects need effective marketing to stand out in a highly competitive ecosystem.\
At the same time, we know that intrusive or irrelevant ads can quickly ruin a user’s experience.

That’s why we’ve developed an innovative ad model where users only receive contextual promotions tailored to their portfolio’s current needs.

Thanks to our AI technology, which continuously collects data on user preferences and investment behavior, we can determine which types of projects are likely to be a good fit at any given moment.\
Only these projects are promoted, ensuring relevance and value for the user.

We also minimize intrusiveness to protect the user experience. Ads are smoothly integrated, never interrupt the app’s flow, and are delivered at the right time, to the right person.

### Best value for advertisers:

For projects seeking advertising opportunities, this system provides an unmatched level of targeting precision, ensuring that every dollar spent goes toward growth, not wasted impressions.\
It’s a smarter way to advertise and a better way to be seen.

### Examples of Targeted Advertising

**Degen Investor Profile**

For users identified as having a Degen investor profile, characterized by a high-risk tolerance and a preference for speculative investments:

* Profile Characteristics: Enjoy taking risks, hold available ETH, and have limited exposure to meme tokens.
* Targeted Ads: These users will receive advertisements for meme tokens and high-risk, high-reward projects, aligning with their appetite for risk and potential for quick gains.

**Utility Token Enthusiast**

For users who prefer utility tokens but have not yet diversified into emerging narratives such as Real World Assets (RAW):

* Profile Characteristics: Favor investments in utility tokens but lack exposure to specific trending sectors.

Targeted Ads: These users will see advertisements for utility tokens linked to new and promising narratives like Real World Assets, helping them diversify their portfolios with high-potential projects.


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